Latrisha Matson
Founder & Gallery Director

A Flint story
still being written.

Latrisha Matson is the Founder and Gallery Director of The Audacity Gallery, a photographer, writer, storyteller, entrepreneur, and longtime community organizer whose career has consistently lived at the intersection of creativity, people, and big ideas.

A Flint native, Latrisha grew up in a city that taught her to find beauty, humor, character, and possibility in places other people might overlook. Long before opening a gallery in Buckham Alley, she was part of Flint’s creative subculture—roaming the Maze with friends, spending time at the Local when the floors were still dirt, and growing up as a competitive skater at CLC. Those experiences helped shape the way she sees art today: not as something that has to be polished, prestigious, or kept at a distance, but as something that belongs to people.

She launched her professional photography business in 2006 and has photographed people, events, businesses, and stories throughout the United States, including work in New York, Minneapolis, Florida, California, and across Michigan. Photography became the foundation of a much broader creative career encompassing journalism, writing, digital media, marketing, event production, and visual storytelling.

Outside of the arts, Latrisha has spent more than 14 years working in B2C and B2B sales, business development, technology, marketing, project management, and organizational growth. She has built and managed teams, developed marketing campaigns, produced large-scale events, worked with nonprofit and advocacy organizations, and helped turn ideas into functioning businesses and community initiatives.

Her work has also been deeply connected to Michigan’s cannabis advocacy and culture. She is a retired co-founder of the Michigan Weedsters, has written and created media for multiple organizations, and serves with the Ann Arbor Hash Bash, helping support one of the country’s longest-running cannabis advocacy traditions. Her experience also includes political campaign management, including serving as campaign manager for candidate Amie Carter.

Latrisha is the founder of Highly Effective Media, a marketing company built to serve high-risk and highly regulated industries, and owner of The Audacity Company, the business behind her growing collection of creative ventures.

The Audacity Gallery brings those seemingly different chapters together. Photography, journalism, business, advocacy, events, community organizing, and a lifetime of collecting stories all influence the kind of gallery she is building: one that gives artists room to experiment, helps creative people find one another, and makes art feel like something you participate in rather than simply stand back and look at.

For Latrisha, The Audacity Gallery is ultimately about people—the strange ones, the storytellers, the makers, the overlooked talent, and the people with an idea they have not quite figured out what to do with yet.

She is also the mother of three sons, Sabastian, Trevor, and Charlie, and still proudly calls Flint home.